Cyril Masson is an artist relentlessly looking for creativity and beauty. He started his career as an independent photographer and was soon approached by brands like NIKE, for which he is still working today. This collaboration helped him to develop his taste for the aesthetics of sports and his ability to create instants. Alongside, he conceived with the same passion many advertisement campaigns for brands such as Samsung, Levi’s, Perrier, Guerlain or Google. He works now with creative agencies as Publicis, AKQA, Saatchi & Saatchi for which he generates strong, elegant and lifestyle images. However, beyond technique, Cyril Masson knows how to lead actors, models or athletes.